16-17 Hay Hill, LONDON, W1J 8NY

2no. non-illuminated flag banners with text (H2665mm x W1400mm)

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Senior H

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the character and appearance of the area with specific regard to the Mayfair Conservation Area

What decided it

The proposed flags would introduce visual clutter and disrupt the character and appearance of the Mayfair Conservation Area, causing less than substantial harm that is not outweighed by the limited economic benefits to the restaurant.

Framework references: 202

Plan policies cited: Policy 38, Policy 39, Policy 43(G)

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