Planning appeal decision
28-32 Westbourne Grove, London, W2 5RH
Planning appeal 3321096 at 28-32 Westbourne Grove, London, W2 5RH (City of Westminster Council) was allowed on 13 October 2023 by Inspector Senior H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the visual amenity of the area, with specific regard to the Westbourne Conservation Area.
2 no. halo illuminated fascia lettering signs, one to be installed onto the Westbourne Grove elevation (south), and the other to be installed onto the Newton Road elevation (west); 2 no. internally illuminated projecting signs, one to be installed onto the Westbourne Grove elevation (south), and the other to be installed onto the Newton Road elevation (west)
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Senior H
- Postcode
- W2 5RH
Main issues, as the Inspector framed them
- The effect of the proposed advertisements on the visual amenity of the area, with specific regard to the Westbourne Conservation Area
What decided it
The proposed illuminated signs, through their scale, illumination method and similarity to existing street signage, would preserve the visual amenity of the Westbourne Conservation Area and not harm its character and appearance.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 43(G)
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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