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Planning appeal decision

Dismissed27 June 20233321345

Land at 243-249 East Prescot Road, Liverpool, L14 5NA

Planning appeal 3321345 at Land at 243-249 East Prescot Road, Liverpool, L14 5NA (Liverpool City Council) was dismissed on 27 June 2023 by Inspector Whalley J, by written representations. The main issue, as the Inspector framed it: Would the proposed digital sign be an apt feature or unduly prominent and inharmonious, having due regard to the need to preserve or enhance the appearance of the Conservation Area?.

Installation of 1 x 48 sheet digital advertising display unit, measuring 6.2m wide x 3.2m high, and comprising pressed metal frame with sealed LED screen

Authority
Liverpool City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Whalley J
Postcode
L14 5NA

Main issues, as the Inspector framed them

  • Would the proposed digital sign be an apt feature or unduly prominent and inharmonious, having due regard to the need to preserve or enhance the appearance of the Conservation Area?

What decided it

The size, siting and illumination of the proposed large advertisement sign would not preserve or enhance the character or appearance of the Knotty Ash Conservation Area and would add discordancy to a sensitive historic location.

What the Inspector cited

Development plan policies
Liverpool Local Plan policy UD1
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.