Land adjacent Blaydon Railway Staff Social Club, Tyne Street, BLAYDON, NE21 4JB

a freestanding 48-sheet LED advertisement display

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Teasdale N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would harm visual amenity through its excessive height and width, internal illumination, and modern form that would be out of proportion and at odds with the character of the locality.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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