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Planning appeal decision

Dismissed6 October 20233323451

Land Adjacent to 73 Rochdale Road, Manchester, M4 4HY

Planning appeal 3323451 at Land Adjacent to 73 Rochdale Road, Manchester, M4 4HY (Manchester City Council) was dismissed on 6 October 2023 by Inspector Ashworth S, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the character and appearance of the area.

the replacement of a freestanding 3.9m wide x 5.9m high advertisement with a 6m wide and 3m high advertisement

Authority
Manchester City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ashworth S
Postcode
M4 4HY

Main issues, as the Inspector framed them

  • The effect of the advertisement on the character and appearance of the area

What decided it

The proposed internally illuminated digital advertisement with moving images would have a significantly greater detrimental impact on the character and appearance of the area and the setting of the adjacent listed building than the existing non-illuminated hoarding.

What the Inspector cited

Development plan policies
Manchester Core Strategy policiesUnitary Development Plan for the City of Manchester policies

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.