Land adjacent to 73 Rochdale Road, Manchester, M4 4HY

the replacement of a freestanding 3.9m wide x 5.9m high advertisement with a 6m wide and 3m high advertisement

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ashworth S

Main issues, as the Inspector framed them

The effect of the advertisement on the character and appearance of the area

What decided it

The proposed internally illuminated digital advertisement with moving images would have a significantly greater detrimental impact on the character and appearance of the area and the setting of the adjacent listed building than the existing non-illuminated hoarding.

Plan policies cited: Manchester Core Strategy policies, Unitary Development Plan for the City of Manchester policies

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