Planning appeal decision
27 Watling Street, Chatham, ME5 7HQ
Planning appeal 3323868 at 27 Watling Street, Chatham, ME5 7HQ (Medway Council) was allowed on 13 December 2023 by Inspector Naylor R, by written representations. The main issue, as the Inspector framed it: Whether the disputed condition is reasonable and necessary in the interests of visual amenity and public safety.
Installation of an internally illuminated 48-sheet D-Poster (digital) display to the side of the building
- Authority
- Medway Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Naylor R
- Postcode
- ME5 7HQ
Main issues, as the Inspector framed them
- Whether the disputed condition is reasonable and necessary in the interests of visual amenity and public safety
What decided it
The Council failed to provide adequate justification for restricting daytime luminance to 600 cd/m² when the appellant's proposed 2500 cd/m² was within the Professional Lighting Guide recommendations and would not harm visual amenity or public safety in the context of a busy A2 thoroughfare with traffic calming measures.
What the Inspector cited
- Development plan policies
- Policy BNE10
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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