Davenport Salons, 1A Victoria Street, GILLINGHAM, ME7 1ED

the replacement of an existing sign with an illuminated 48 -sheet digital advertisement display

Authority: Medway Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davies N

Main issues, as the Inspector framed them

The effect of the siting of the proposed advertisement upon public safety, that being highway safety
The effect of the siting of the proposed advertisement upon amenity, that being the visual amenity of the area

What decided it

The siting of the illuminated advertisement in close proximity to a busy highway with existing traffic hazards would cause additional distraction to drivers and harm public safety, which could not be adequately mitigated by conditions.

Plan policies cited: Policy BNE10, Policy T1, Policy BNE12, Policy BNE15

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