184 High Street, Rainham, GILLINGHAM, ME8 8AT

the installation of a single illuminated 48-sheet digital advertisement display

Authority: Medway Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davies N

Main issues, as the Inspector framed them

The effect of the siting of the proposed advertisement upon public safety, that being highway safety
The effect of the siting of the proposed advertisement upon amenity, that being the visual amenity of the area

What decided it

The siting of the illuminated advertisement close to the public highway at a busy junction would cause an additional distraction to vehicle drivers, thereby harming public safety and highway safety.

Plan policies cited: Policy BNE10, Policy T1, Policy BNE12, Policy BNE15

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