Apollo Theatre, Stockport Road, Manchester, M12 6AP

conversion of internally illuminated advertisement display to a D- poster. Upgrade of existing internally illuminated 96- sheet advertisement display to a digital format and removal of 2 x 48 sheet displays from the site

Authority: Manchester City Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Worthington E

Main issues, as the Inspector framed them

Appeal A: whether the works would preserve a grade II listed building and any of the features of special architectural or historic interest that it possesses
Appeal B: the effect of the advertisement on visual amenity, having regard to the building's listed status

What decided it

The harm to the listed building from the prominent and dynamic digital display, which would compete visually with the theatre's distinctive architectural design and historic features, outweighed the modest public benefits of the proposal when assessed against the heritage balance test in paragraph 208 of the Framework.

Framework references: 203, 205, 208

Plan policies cited: Manchester Core Strategy Policy EN1, Manchester Core Strategy Policy SP1, Manchester Core Strategy Policy DM1, Manchester Core Strategy Policy EN3, UDP Policy E3.3, UDP Policy DC15, UDP Policy DC19.1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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