Apollo Theatre, Stockport Road, Manchester, M13 6AP

conversion of internally illuminated advertisement display to a D- poster. Upgrade of existing internally illuminated 96- sheet advertisement display to a digital format and removal of 2 x 48 sheet displays from the site

Authority: Manchester City Council
Appeal type: other · Listed Building Consent & Conservation Area Consent Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Worthington E

Main issues, as the Inspector framed them

Appeal A: whether the works would preserve a grade II listed building and any of the features of special architectural or historic interest that it possesses
Appeal B: the effect of the advertisement on visual amenity, having regard to the building's listed status

What decided it

The harm to the listed building from the prominent digital display competing visually with the theatre's distinctive architectural design and historic features outweighed the modest public benefits of the proposal, including the removal of existing advertisements and general benefits of digital advertising.

Framework references: 203, 205, 208

Plan policies cited: Manchester Core Strategy Policy EN1, Manchester Core Strategy Policy SP1, Manchester Core Strategy Policy DM1, Manchester Core Strategy Policy EN3, UDP Policy E3.3, UDP Policy DC15, UDP Policy DC19.1

Read the decision letter on the Inspectorate’s site

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