357 Westminster Road, Liverpool, L4 3TF

to display a 48 sheet illuminated digital poster display

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The combination of the site's established history of advertising, the proportionate scale and appearance of the proposed advertisement relative to the building, and the comprehensive conditions controlling illuminance, image frequency, and night-time operation ensured no harm to amenity.

Plan policies cited: Policy UD9, Policy H7, Policy UD1

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