ERSKINE STREET INDUSTRIAL ESTATE, ERSKINE ST/TRAFALGAR WAY, LIVERPOOL, L6 1AP

to new 96 sheet size illuminated digital poster panel incorporating a Liver birds sculpture surround for the display of statis poster advertisements

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The appeal site's location on a busy arterial road with commercial and industrial character, combined with the historical precedent of a similar advertisement on the site since 2008, meant the proposed advertisement would not cause material harm to visual amenity despite its size and prominence.

Plan policies cited: Policy UD1, Policy UD9

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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