93-97 QUEENSWAY , LONDON, W2 4QG

a display of an internally illuminated double sided advertisement panel consisting of two LED digital screens each measuring 237cm X 134cm forming part of existing bus shelter

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, with reference to the Queensway Conservation Area

What decided it

The proposed illuminated LED screens would be unduly prominent and visually dominating in the context of the local streetscene, causing significant harm to the visual amenity of the area and failing to preserve or enhance the character and appearance of the Queensway Conservation Area.

Framework references: 208, 141

Plan policies cited: Policy 38, Policy 39, Policy 43(G), Policy D8, Policy HC1

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