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Dismissed15 May 20243328467

The Hippodrome, 10-14 Cranbourn Street, London, WC2H 7JH

Planning appeal 3328467 at The Hippodrome, 10-14 Cranbourn Street, London, WC2H 7JH (City of Westminster Council) was dismissed on 15 May 2024 by Inspector Long M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

Display of a non-illuminated decorative shroud measuring 77.5 x 19.7 metres containing two areas of commercial advertisements each measuring 8 x 7.4 metres for a temporary period from 25 September 2023 to 1 June 2024. (reduced scheme following refusal ref 23/05087/ADV)

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Long M
Postcode
WC2H 7JH

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The scale and elevated position of the advertisement insets would be overwhelmingly dominant and incongruous within the enclosed junction area and conservation areas, resulting in harm to amenity that would not be outweighed by the modest design benefits of the shroud wraps.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 43(G)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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