THE HIPPODROME, 10-14 CRANBOURN STREET, LONDON, WC2H 7JH

Display of a non-illuminated decorative shroud measuring 77.5 x 19.7 metres containing two areas of commercial advertisements each measuring 8 x 7.4 metres for a temporary period from 25 September 2023 to 1 June 2024. (reduced scheme following refusal ref 23/05087/ADV)

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The scale and elevated position of the advertisement insets would be overwhelmingly dominant and incongruous within the enclosed junction area and conservation areas, resulting in harm to amenity that would not be outweighed by the modest design benefits of the shroud wraps.

Plan policies cited: Policy 38, Policy 39, Policy 43(G)

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