London Underground Ltd, White City Station Wood Lane, LONDON, W12 7RH

one double sided freestanding LED digital advertisement display

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area, with reference to the Wood Lane Conservation Area and the setting of the Grade II listed Television Centre and the White City Underground Station, a locally listed building of architectural merit

What decided it

The substantial harm to visual amenity and the setting of heritage assets, combined with the incongruous prominence of the illuminated display within a visually restrained local context, outweighed the limited and notional environmental benefits of the proposal.

Framework references: 141, 208, 209

Plan policies cited: Policy DC1, Policy DC8, Policy DC9, Policy WCRA, Policy WCRA1, Policy HC1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.