103-111 ROMAN BANK, SKEGNESS, PE25 2SW

the erection and display of a freestanding poster display unit measuring 6 x 3 metres (standard 48 sheet industry size) with internal illumination (LED lights) for the display of static poster advertisements

Authority: East Lindsey District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Williams K

Main issues, as the Inspector framed them

The effect of the development on amenity

What decided it

The freestanding poster display would appear as an isolated, bulky and inharmonious feature that would create a strident and dominating concentration of large digital advertising in the street scene, harming amenity contrary to Policy SP10 and paragraph 141 of the NPPF.

Framework references: 141

Plan policies cited: Policy SP10 of the East Lindsey Local Plan Core Strategy, Policy D1 of the Skegness Neighbourhood Plan 2021-2031

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