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Dismissed21 December 20233331114

Land at Askew Road, Gateshead, NE8 2TD

Planning appeal 3331114 at Land at Askew Road, Gateshead, NE8 2TD (Gateshead Metropolitan Borough Council) was dismissed on 21 December 2023 by Inspector McGlone A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety, with regards to highway safety.

the installation of freestanding illuminated 48-sheet digital display

Authority
Gateshead Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGlone A
Postcode
NE8 2TD

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety, with regards to highway safety
  • The effect of the proposed advertisement on visual amenity, with regards to the character or appearance of The Bridges Conservation Area

What decided it

The proposed advertisement would pose an unacceptable risk to public safety by introducing a potential distraction in a location where drivers must concentrate on complex road conditions and make quick decisions in the lead-up to a traffic-light controlled junction.

What the Inspector cited

National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.