Land at Askew Road, GATESHEAD, NE8 2TD

the installation of freestanding illuminated 48-sheet digital display

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGlone A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety, with regards to highway safety
The effect of the proposed advertisement on visual amenity, with regards to the character or appearance of The Bridges Conservation Area

What decided it

The proposed advertisement would pose an unacceptable risk to public safety by introducing a potential distraction in a location where drivers must concentrate on complex road conditions and make quick decisions in the lead-up to a traffic-light controlled junction.

Framework references: 141

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