87 Windmill Hill, HALESOWEN, B63 2BY

a ‘proposed digital screen

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wilkinson H

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area, with particular regard to the character and appearance
the effect of the proposed advertisement on the living conditions of nearby occupiers in relation to light pollution and disturbance

What decided it

The overbearing scale, prominent position, and incongruous nature of the digital screen advertisement would cause unmitigable harm to the character and appearance of the area, contrary to development plan policies and the Framework.

Plan policies cited: Policy S8, Policy S12, Policy D12

Read the decision letter on the Inspectorate’s site

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