Planning appeal decision
Land South East at Askew Road West, Gateshead, NE8 2JX
Planning appeal 3334308 at Land South East at Askew Road West, Gateshead, NE8 2JX (Gateshead Metropolitan Borough Council) was dismissed on 30 January 2024 by Inspector Caines A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed digital advertising screens on visual amenity.
Removal of 2no existing 48 sheet poster boards; replacement of 2no existing 96 sheet poster boards with 2no internally illuminated digital advertising displays 6m(w) x 3m(h) x 0.061m(d) positioned 2.8m above ground level
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Caines A
- Postcode
- NE8 2JX
Main issues, as the Inspector framed them
- The effect of the proposed digital advertising screens on visual amenity
- The effect of the proposed digital advertising screens on public safety, with particular regards to highway safety
What decided it
The proposed digital advertising screens would be detrimental to both visual amenity and public safety due to their prominence, illumination, and siting at a congested junction with documented traffic hazards.
What the Inspector cited
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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