44-46 CRANBOURN STREET, FIRST TO THIRD FLOORS, LONDON, WC2H 7AN

the display of an LED digital advertising screen measuring 9.8m x 3.2m

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposal on the appearance of the appeal building and the character and appearance of the local area, with reference to the Leicester Square Conservation Area

What decided it

The proposed LED screen would appear as a discordant, incongruous addition that would result in significant harm to the character and appearance of the appeal building and the Leicester Square Conservation Area, which was not outweighed by the limited direct public benefits of the proposal.

Framework references: 141

Plan policies cited: Policy 38, Policy 39, Policy 43(g), Policy D8, Policy HC1

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