40 Dudley Road, STOURBRIDGE, DY9 8EE

a new single illuminated 48-sheet digital advertisement display

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
Its effect on public safety

What decided it

The proposed advertisement's large size, changing digital display, and prominent siting would create an incongruous and unduly dominant feature that would both detract from the locally listed building and create a significant distraction to road users near a busy junction, thereby breaching requirements to protect visual amenity and public safety.

Plan policies cited: Development Strategy Policy D12

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