Potato Wharf, Manchester , M3 4NB

replacement of existing digital 48-sheet with a “DM6” Digital Advertising Display

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity, with particular regard to the Castlefield Conservation Area and the Grade II listed Castlefield Railway Viaduct

What decided it

The proposed display's excessive height and substantially larger proportions would obscure the historic brick pier of the listed viaduct and create an intrusive, overly dominant feature that would harm visual amenity and fail to preserve the character and appearance of the conservation area.

Plan policies cited: EN1, EN3, SP1, DM1, DC15, DC19, E3

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