17-19 LEICESTER SQUARE, LONDON, WC2H 7LE

temporary scaffold shroud wrap advertisement printed onto pvc measuring 20 x 10 metres

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Skelly C

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, with specific regard to the Leicester Square Conservation Area

What decided it

The scale and dominance of the proposed advertisement would harm the visual amenity and character of the Leicester Square Conservation Area, and the temporary nature of the proposal does not justify this harm to a sensitive historic location.

Framework references: 12, 16

Plan policies cited: Policy 38, Policy 39, Policy 40, Policy 43

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