Land at Storey Court, Transbritannia Enterprise Park, BLAYDON ON TYNE, NE21 5NH

the installation of an architecture structure incorporating 2 internally illuminated advertisement displays measuring 7.5m x 5m

Authority: Gateshead Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGlone A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
The effect of the proposed advertisement on public safety, with regards to highway safety

What decided it

The imposition of detailed conditions controlling illumination levels, display characteristics, structural integrity, and operational management would ensure the proposal would not harm visual amenity or highway safety.

Framework references: 141

Plan policies cited: CS13, MSGP15

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