Planning appeal decision
Pavement Outside 242 Shepherds Bush Road, Hammersmith, London, W6 7NL
Planning appeal 3341559 at Pavement Outside 242 Shepherds Bush Road, Hammersmith, London, W6 7NL (London Borough of Hammersmith and Fulham) was dismissed on 7 August 2024 by Inspector Barnes D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed development on the character and appearance of the streetscene.
the replacement and upgrade of an existing illuminated and advertised enclosed telephone kiosk with a multifunctional communication hub including advertisement display. Appeal B:
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- advertisement · Minor retail and services
- Inspector
- Barnes D
- Postcode
- W6 7NL
Main issues, as the Inspector framed them
- The effect of the proposed development on the character and appearance of the streetscene
What decided it
The prominent visual effect of the illuminated advertisement panel with changing images would harm the setting of the adjacent Grade II Listed Buildings and the character and appearance of the Conservation Area, and the modest public benefits would not outweigh this less than substantial harm.
What the Inspector cited
- Development plan policies
- Policy DC1Policy DC8Policy DC9
- National Planning Policy Framework
- Paragraph 202
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in London Borough of Hammersmith and Fulham
The authority’s record since 2016 · every decision in 2024
- Dismissed1 October 20266010445Pavement Outside 498-504 Fulham Road, London, SW6 5NH
- Dismissed1 October 20266010443Pavement Outside 498-504 Fulham Road, London, SW6 5NH
- Allowed21 August 20266007449Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
- Allowed21 August 20266007445Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
- Allowed4 August 2026600499784 North End Road, London, W14 9ES
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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