PAVEMENT OUTSIDE 242 SHEPHERDS BUSH ROAD, HAMMERSMITH, LONDON, W6 7NL

the replacement and upgrade of an existing illuminated and advertised enclosed telephone kiosk with a multifunctional communication hub including advertisement display. Appeal B:

Authority: London Borough of Hammersmith and Fulham
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Barnes D

Main issues, as the Inspector framed them

The effect of the proposed development on the character and appearance of the streetscene

What decided it

The prominent visual effect of the illuminated advertisement panel with changing images would harm the setting of the adjacent Grade II Listed Buildings and the character and appearance of the Conservation Area, and the modest public benefits would not outweigh this less than substantial harm.

Framework references: 202

Plan policies cited: Policy DC1, Policy DC8, Policy DC9

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