Pavement Opposite 4 Friar Bridge Road, Ipswich , Suffolk, IP1 1RR

the installation of a multifunctional communication Hub including defibrillator and advertisement display

Authority: Ipswich Borough Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Bell-Williamson J

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area
The effect of the proposed advertisement on public safety

What decided it

The advertisement display would be of limited size integrated into the Hub and seen against the backdrop of much larger commercial buildings, and the static illumination at recommended levels would not distract drivers.

Plan policies cited: DM12, DM26, DM21

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