513 Fulham Road, LONDON, SW6 1HH

erection of a non-illuminated static banner advertisement (4.2m x 4.2m) on the flank wall of 513 Fulham Road

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Han U

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area including whether it would preserve or enhance the character or appearance of the Moore Park Conservation Area and the setting of a Grade II listed building known as Sir Oswald Stoll Foundation

What decided it

The proposed advertisement would unacceptably harm the visual amenity of the area and fail to preserve or enhance the character or appearance of the conservation area and the setting of the listed building due to its size, elevated position and prominent corner location on a predominantly residential street.

Framework references: 141

Plan policies cited: Policy DC1, Policy DC8, Policy DC9

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.