Lidl Foodstore, Hamm Beach Road, PORTLAND, DT5 1SA

1 x Free-Standing Billboard Sign

Authority: Dorset
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Jones M

Main issues, as the Inspector framed them

the effect of the advertisement on amenity, with reference to the setting of the Dorset and East Devon Coast World Heritage Site

What decided it

The billboard's neutral effect on amenity due to its contextualisation within a commercial setting and existing signage environment, combined with compliance with development plan policies and the NPPF.

Framework references: 141

Plan policies cited: Policy ENV1, Policy ENV14, Policy ENV16, Policy Port/EN7, Policy Port/EN9

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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