Roundabout at the Junction Of Brunel Way, Marsh St North And Halcrow Ave, Dartford, Kent, DA1 5TE

4 x free standing, non-illuminated fascia advertising boards

Authority: Dartford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Knight A

Main issues, as the Inspector framed them

the effect of the proposal on the visual amenity of the area and on public safety

What decided it

The proposed boards would harm the visual amenity of the area, particularly the residential neighbourhood, by encroaching the commercial feel across the road and creating a jarring, invasive presence contrary to Policy M1 of The Dartford Plan 2024.

Plan policies cited: Policy M1, Policy M16

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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