Roundabout At Junction Of Princes Road Park Road And Green Street Green Road, Dartford, DA1 1RB

display of 4 free standing, non-illuminated fascia advertising boards

Authority: Dartford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kemmann-Lane T

Main issues, as the Inspector framed them

the effect of the proposed advertisements on amenity
their effect on risks to public safety

What decided it

The absence of demonstrable evidence that advertisements cause traffic collisions, supported by Transport for London guidance and academic research, combined with the finding that the boards would not harm the amenity of an area already dominated by traffic infrastructure.

Framework references: 141

Plan policies cited: Policy M1: Good Design for Dartford, Policy M16: Active Travel, Access and Parking

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