Roundabout On Junction Of Watling St, St James Lane And Darenth Wood Road, Dartford, DA2 8DA

display of 4 free standing, non-illuminated fascia advertising boards

Authority: Dartford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kemmann-Lane T

Main issues, as the Inspector framed them

the effect of the proposed advertisements on amenity
their effect on risks to public safety

What decided it

The proposed advertisements would be harmful to the visual amenity of the roundabout's rural setting, contrary to Policy M1 of the Dartford Plan 2024, notwithstanding that they would not pose an unacceptable risk to public safety.

Framework references: 141

Plan policies cited: Policy M1: Good Design for Dartford, Policy M16: Active Travel, Access and Parking

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