Planning appeal decision
Roundabout On Junction Of Watling St, St James Lane And Darenth Wood Road, Dartford, DA2 8DA
Planning appeal 3346312 at Roundabout On Junction Of Watling St, St James Lane And Darenth Wood Road, Dartford, DA2 8DA (Dartford Borough Council) was dismissed on 31 October 2024 by Inspector Kemmann-Lane T, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisements on amenity.
display of 4 free standing, non-illuminated fascia advertising boards
- Authority
- Dartford Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Kemmann-Lane T
- Postcode
- DA2 8DA
Main issues, as the Inspector framed them
- the effect of the proposed advertisements on amenity
- their effect on risks to public safety
What decided it
The proposed advertisements would be harmful to the visual amenity of the roundabout's rural setting, contrary to Policy M1 of the Dartford Plan 2024, notwithstanding that they would not pose an unacceptable risk to public safety.
What the Inspector cited
- Development plan policies
- Policy M1: Good Design for DartfordPolicy M16: Active Travel, Access and Parking
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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