567-569 Fulham Road, London, SW6 1EX

a printed scaffolding shroud with 1:1 image of building and 1x inset advertising areas measuring 8m (w) x 3.5m (h) for a period of six months

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Bayliss G

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, with particular regard to designated and non-designated heritage assets

What decided it

The inset advertisement would be an intrusive and harmful feature in an elevated and conspicuous location that would not assimilate with its heritage context and would detract from the significance of its surroundings, with identified harmful impacts attracting significant weight and not being sufficiently offset by the visual benefits of the illustrated shroud or the temporary nature of the proposal.

Plan policies cited: Policy DC9, Policy DC8

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.