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Planning appeal decision

Dismissed1 May 20253347511

567-569 Fulham Road, London, SW6 1EX

Planning appeal 3347511 at 567-569 Fulham Road, London, SW6 1EX (London Borough of Hammersmith and Fulham) was dismissed on 1 May 2025 by Inspector Bayliss G, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area, with particular regard to designated and non-designated heritage assets.

a printed scaffolding shroud with 1:1 image of building and 1x inset advertising areas measuring 8m (w) x 3.5m (h) for a period of six months

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Bayliss G
Postcode
SW6 1ES

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the visual amenity of the area, with particular regard to designated and non-designated heritage assets

What decided it

The inset advertisement would be an intrusive and harmful feature in an elevated and conspicuous location that would not assimilate with its heritage context and would detract from the significance of its surroundings, with identified harmful impacts attracting significant weight and not being sufficiently offset by the visual benefits of the illustrated shroud or the temporary nature of the proposal.

What the Inspector cited

Development plan policies
Policy DC9Policy DC8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2025

  1. Dismissed1 October 20266010445
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.