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Dismissed19 November 20243348876

Alice & Olivia Ltd, 25 Bruton Street, London, W1J 6QH

Planning appeal 3348876 at Alice & Olivia Ltd, 25 Bruton Street, London, W1J 6QH (City of Westminster Council) was dismissed on 19 November 2024 by Inspector Gee R, by written representations. The main issue, as the Inspector framed it: The effect on visual amenity, having regard to the building's listed status and conservation area location.

flagpole & flag as per other retail stores on Bruton St

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Gee R
Postcode
W1J 6QH

Main issues, as the Inspector framed them

  • The effect on visual amenity, having regard to the building's listed status and conservation area location

What decided it

The flagpole would introduce visual clutter to the façade and street scene of a Grade II listed building within a conservation area, failing to preserve the character and appearance of the Mayfair Conservation Area.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 43 g)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.