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Planning appeal decision

Dismissed19 November 20243348876

Alice & Olivia Ltd, 25 Bruton Street, LONDON, W1J 6QH

flagpole & flag as per other retail stores on Bruton St

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Gee R

Main issues, as the Inspector framed them

  • The effect on visual amenity, having regard to the building's listed status and conservation area location

What decided it

The flagpole would introduce visual clutter to the façade and street scene of a Grade II listed building within a conservation area, failing to preserve the character and appearance of the Mayfair Conservation Area.

Plan policies cited: Policy 38, Policy 39, Policy 43 g)

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.