5-6 Leicester Square, London, WC2H 7NA

for the display of an internally illuminated projecting sign measuring 3.2m x 0.6m

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity, with specific regard to the Leicester Square Conservation Area

What decided it

The proposed sign, being of sympathetic and understated scale and positioned on a secondary entrance, would preserve the character and appearance of the Leicester Square Conservation Area and cause no harm to visual amenity.

Framework references: 141

Plan policies cited: Policy 38, Policy 39, Policy 43(G)

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