Planning appeal decision
5-6 Leicester Square, London, WC2H 7NA
Planning appeal 3350788 at 5-6 Leicester Square, London, WC2H 7NA (City of Westminster Council) was allowed on 20 December 2024 by Inspector Dickson R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity, with specific regard to the Leicester Square Conservation Area.
for the display of an internally illuminated projecting sign measuring 3.2m x 0.6m
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Dickson R
- Postcode
- WC2H 7NA
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on visual amenity, with specific regard to the Leicester Square Conservation Area
What decided it
The proposed sign, being of sympathetic and understated scale and positioned on a secondary entrance, would preserve the character and appearance of the Leicester Square Conservation Area and cause no harm to visual amenity.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 43(G)
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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