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Dismissed21 January 20253353682

Jjxx & Jack & Jones, 301-307 Oxford Street, London, W1C 2HW

Planning appeal 3353682 at Jjxx & Jack & Jones, 301-307 Oxford Street, London, W1C 2HW (City of Westminster Council) was dismissed on 21 January 2025 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the visual amenity of the host building and the street scene, including the effect on the character and appearance of the Mayfair and Harley Street Conservation Areas.

the display of an internally illuminated (letters only) fascia sign measuring 0.90m x 14.12m

Authority
City of Westminster Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Reed D
Postcode
W1C 2HW

Main issues, as the Inspector framed them

  • The effect of the advertisement on the visual amenity of the host building and the street scene, including the effect on the character and appearance of the Mayfair and Harley Street Conservation Areas

What decided it

The sheer scale of the advertisement, combining tall, thick letters across an unusually wide frontage, results in a visual impact that significantly detracts from visual amenity and fails to preserve the character and appearance of the Conservation Areas.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 43G

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.