JJXX & Jack & Jones, 301-307 Oxford Street, London, W1C 2HW

the display of an internally illuminated (letters only) fascia sign measuring 0.90m x 14.12m

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the advertisement on the visual amenity of the host building and the street scene, including the effect on the character and appearance of the Mayfair and Harley Street Conservation Areas

What decided it

The sheer scale of the advertisement, combining tall, thick letters across an unusually wide frontage, results in a visual impact that significantly detracts from visual amenity and fails to preserve the character and appearance of the Conservation Areas.

Plan policies cited: Policy 38, Policy 39, Policy 43G

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