PF Changs, 10 Great Newport Street, LONDON, WC2H 7JA

A wooden A-frame related to the business. One side of the A-frame features a picture of Dynamite Shrimp, and the other side features sushi. The picture will be changed periodically depending on sales and new menu items

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Martinson P

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area
public safety

What decided it

The combination of the advertisement's prominent position on the pavement creating visual clutter in a conservation area and its obstruction of pedestrian flow in a location of already high pressure near an Underground station.

Framework references: 141

Plan policies cited: Policy 38, Policy 39, Policy 43(G), Policy 25, Policy 43(D)

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