Planning appeal decision
24 Curzon Street, London, W1J 7TF
Planning appeal 3355297 at 24 Curzon Street, London, W1J 7TF (City of Westminster Council) was dismissed on 10 January 2025 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the flag and flagpole on the visual amenity of the host building and the street scene, including the effect on the character and appearance of the Mayfair Conservation Area.
the display of one flag and flagpole from first floor balcony measuring 1m by 1.5m
- Authority
- City of Westminster Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Reed D
- Postcode
- W1J 7TF
Main issues, as the Inspector framed them
- The effect of the flag and flagpole on the visual amenity of the host building and the street scene, including the effect on the character and appearance of the Mayfair Conservation Area
What decided it
The flag and flagpole would significantly harm the character and appearance of the host building and street scene and would fail to preserve the character and appearance of the Mayfair Conservation Area, conflicting with the legislative duty to have special regard to preserving or enhancing the conservation area.
What the Inspector cited
- Development plan policies
- Policy 38Policy 39Policy 43G
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in City of Westminster Council
The authority’s record since 2016 · every decision in 2025
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- Allowed12 October 20266011165Avon House, 360-366 Oxford Street, London, W1C 1JN
- Dismissed12 October 20266010357Pitch 1696, Wardour Street, London, W1D 6BY
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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