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Planning appeal decision

Dismissed14 March 20253356079

78 North End Road, London, W14 9ES

Planning appeal 3356079 at 78 North End Road, London, W14 9ES (London Borough of Hammersmith and Fulham) was dismissed on 14 March 2025 by Inspector Callister V, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the character and appearance of the appeal building and that local area.

the display of an externally illuminated advertisement sign measuring 7 metres high by 8.12 metres wide within a temporary scaffolding shroud to the front and side elevations at the junction of North End Road and Talgarth Road, incorporating a 1:1 facsimile of the building and its architectural features printed on it, for a temporary period of eight months between 18th November 2024 and 18th July 2025

Authority
London Borough of Hammersmith and Fulham
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Callister V
Postcode
W14 9ES

Main issues, as the Inspector framed them

  • The effect of the proposed advertisements on the character and appearance of the appeal building and that local area
  • The amenity of residential occupiers

What decided it

The positioning, scale and illumination of the proposed advertisement would result in substantial harm to the character and appearance of the conservation area and the living conditions of residential occupiers through light pollution, which could not be adequately mitigated by condition and outweighed the limited public benefits.

What the Inspector cited

Development plan policies
Key Principles AH1Key Principles AH2Policy DC1Policy DC8Policy DC9Policy CC12Policy CC13Policy HO11
National Planning Policy Framework
Paragraph 216

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2025

  1. Dismissed1 October 20266010445
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  3. Allowed21 August 20266007449
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  4. Allowed21 August 20266007445
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  5. Allowed4 August 20266004997
    84 North End Road, London, W14 9ES

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.