78 North End Road, LONDON, W14 9ES

the display of an externally illuminated advertisement sign measuring 7 metres high by 8.12 metres wide within a temporary scaffolding shroud to the front and side elevations at the junction of North End Road and Talgarth Road, incorporating a 1:1 facsimile of the building and its architectural features printed on it, for a temporary period of eight months between 18th November 2024 and 18th July 2025

Authority: London Borough of Hammersmith and Fulham
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the character and appearance of the appeal building and that local area
The amenity of residential occupiers

What decided it

The positioning, scale and illumination of the proposed advertisement would result in substantial harm to the character and appearance of the conservation area and the living conditions of residential occupiers through light pollution, which could not be adequately mitigated by condition and outweighed the limited public benefits.

Framework references: 216

Plan policies cited: Key Principles AH1, Key Principles AH2, Policy DC1, Policy DC8, Policy DC9, Policy CC12, Policy CC13, Policy HO11

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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