The London Pavilion, 1 Piccadilly, LONDON, W1J 0DA

scaffolding shrouds with 1:1 printed image of building and 2x inset illuminated advertising areas measuring 12.5m x 12.0m

Authority: City of Westminster Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Willis S

Main issues, as the Inspector framed them

The effect of the advertisements on visual amenity, with particular regard to designated heritage assets

What decided it

The 1:1 shroud would appropriately conceal scaffolding while replicating the building's appearance, the inset advertisements would be positioned and sized consistently with the approved LED screens and existing signage in this vibrant commercial area, and the proposal would not harm visual amenity or the setting of designated heritage assets.

Plan policies cited: Policy 38, Policy 39, Policy 43

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