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Planning appeal decision

Allowed19 August 20253356248

The London Pavilion, 1 Piccadilly, London, W1J 0DA

Planning appeal 3356248 at The London Pavilion, 1 Piccadilly, London, W1J 0DA (City of Westminster Council) was allowed on 19 August 2025 by Inspector Willis S, by written representations. The main issue, as the Inspector framed it: The effect of the advertisements on visual amenity, with particular regard to designated heritage assets.

scaffolding shrouds with 1:1 printed image of building and 2x inset illuminated advertising areas measuring 12.5m x 12.0m

Authority
City of Westminster Council
Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Willis S
Postcode
W1J 0DA

Main issues, as the Inspector framed them

  • The effect of the advertisements on visual amenity, with particular regard to designated heritage assets

What decided it

The 1:1 shroud would appropriately conceal scaffolding while replicating the building's appearance, the inset advertisements would be positioned and sized consistently with the approved LED screens and existing signage in this vibrant commercial area, and the proposal would not harm visual amenity or the setting of designated heritage assets.

What the Inspector cited

Development plan policies
Policy 38Policy 39Policy 43

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.