Pavement outside London Hilton Hotel, 225 Edgware Road, London, W2 1JU

Installation of "Pulse Smart Hub" with integrated digital screens

Authority: City of Westminster Council
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Teasdale N

Main issues, as the Inspector framed them

The effect of the proposed development on amenity
The effect of the proposed development on public safety

What decided it

The proposed advertisement would not cause unacceptable harm to amenity or public safety, with conditions ensuring appropriate management of illumination, display, content and malfunction.

Plan policies cited: Policy 38, Policy 40, Policy 43, Policy 25, Policy 28, Policy 43

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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