Land to the West of Tipton Road, Tipton Road, Dudley , DY1 4TA

Planning appeal 3357620 at Land to the West of Tipton Road, Tipton Road, Dudley , DY1 4TA (Dudley Metropolitan Borough Council) was dismissed on 9 June 2025 by Inspector Heron E, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area, including the settings of Dudley Castle (Scheduled Ancient Monument and Grade I listed building), Dudley Town Centre Conservation Area, and Castle Hill Conservation Area.

replacement of paper and paste display with 1 no. internally illuminated digital advertisement

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Heron E
Postcode: DY1 4TA

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area, including the settings of Dudley Castle (Scheduled Ancient Monument and Grade I listed building), Dudley Town Centre Conservation Area, and Castle Hill Conservation Area
Public safety with particular regard to highway safety

What decided it

The proposal would cause undue detriment to both visual amenity through harm to the setting of heritage assets and conservation areas, and to public safety through distraction and potential confusion with traffic signals in a heavily trafficked location.

What the Inspector cited

Development plan policies: Policy D12Policy S9Policy S15Policy 22Policy 23
National Planning Policy Framework: Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.