Pavement outside White City Station, Wood Lane, Shepherds Bush , London, W12 7RH

‘Installation of Pulse Smart Hub with integrated digital screens’

Authority: London Borough of Hammersmith and Fulham
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: utilities-energy · Minor retail and services
Inspector: McDonagh C

Main issues, as the Inspector framed them

The effects of the proposals on the character and appearance/visual amenity of the area
The effects of the proposals on heritage assets
The effects of the proposals on public safety and pedestrian convenience

What decided it

The combination of harm to visual amenity, heritage assets, and public safety through distraction to motorists at a busy crossing outweighed the moderate public benefits of the communications infrastructure.

Framework references: 119, 200, 207, 212, 215, 216

Plan policies cited: DC1, DC8, DC9, DC10, WCRA, WCRA1, T3, T1, T2, D5, D8

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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