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Dismissed22 July 20253357918

Pavement Outside White City Station, Wood Lane, Shepherds Bush , London, W12 7RH

Planning appeal 3357918 at Pavement Outside White City Station, Wood Lane, Shepherds Bush , London, W12 7RH (London Borough of Hammersmith and Fulham) was dismissed on 22 July 2025 by Inspector McDonagh C, by written representations. The main issue, as the Inspector framed it: The effects of the proposals on the character and appearance/visual amenity of the area.

‘Installation of Pulse Smart Hub with integrated digital screens’

Authority
London Borough of Hammersmith and Fulham
Appeal type
minor · Planning Appeal
Procedure
Written Representations
Development
utilities-energy · Minor retail and services
Inspector
McDonagh C
Postcode
W12 7RH

Main issues, as the Inspector framed them

  • The effects of the proposals on the character and appearance/visual amenity of the area
  • The effects of the proposals on heritage assets
  • The effects of the proposals on public safety and pedestrian convenience

What decided it

The combination of harm to visual amenity, heritage assets, and public safety through distraction to motorists at a busy crossing outweighed the moderate public benefits of the communications infrastructure.

What the Inspector cited

Development plan policies
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National Planning Policy Framework
Paragraph 119Paragraph 200Paragraph 207Paragraph 212Paragraph 215Paragraph 216

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2025

  1. Dismissed3 June 20266006883
    Outside No. 59 Goldhawk Road, London, W12 8EG
  2. Dismissed3 June 20266006882
    Outside No. 59 Goldhawk Road, London, W12 8EG
  3. Dismissed26 May 20266006857
    King Street, Opposite No. 1-5, Caffe Nero, Hammersmith, W6 9HR
  4. Dismissed26 May 20266006850
    King Street, Opposite No. 1-5, Caffe Nero, Hammersmith, W6 9HR
  5. Dismissed13 May 20266006384
    Lillie Road, Outside No.107, London, SW6 7SX

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.