Pavement outside Brisbane House, White City Estate, Shepherds Bush, , London, W12 7AF

Installation of "Pulse Smart Hub" with integrated digital screens

Authority: London Borough of Hammersmith and Fulham
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: McDonagh C

Main issues, as the Inspector framed them

The effects of the siting of the hub on pedestrian and cyclist mobility and display of the advertisements on public safety

What decided it

The advertisement display would pose an unacceptable risk to public and highway safety by distracting motorists approaching the pedestrian crossing on the A40 Westway, increasing the threat of vehicle collisions with pedestrians and cyclists.

Plan policies cited: Policy T3, Policy DC10, London Plan Policy T1, London Plan Policy T2, London Plan Policy D5, London Plan Policy D8

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