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Dismissed21 July 20253357922

Pavement Outside Brisbane House, White City Estate, Shepherds Bush, , London, W12 7AF

Planning appeal 3357922 at Pavement Outside Brisbane House, White City Estate, Shepherds Bush, , London, W12 7AF (London Borough of Hammersmith and Fulham) was dismissed on 21 July 2025 by Inspector McDonagh C, by written representations. The main issue, as the Inspector framed it: The effects of the siting of the hub on pedestrian and cyclist mobility and display of the advertisements on public safety.

Installation of "Pulse Smart Hub" with integrated digital screens

Authority
London Borough of Hammersmith and Fulham
Appeal type
minor · Planning Appeal
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
McDonagh C
Postcode
W12 7AF

Main issues, as the Inspector framed them

  • The effects of the siting of the hub on pedestrian and cyclist mobility and display of the advertisements on public safety

What decided it

The advertisement display would pose an unacceptable risk to public and highway safety by distracting motorists approaching the pedestrian crossing on the A40 Westway, increasing the threat of vehicle collisions with pedestrians and cyclists.

What the Inspector cited

Development plan policies
Policy T3Policy DC10London Plan Policy T1London Plan Policy T2London Plan Policy D5London Plan Policy D8

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2025

  1. Dismissed1 October 20266010445
    Pavement Outside 498-504 Fulham Road, London, SW6 5NH
  2. Dismissed1 October 20266010443
    Pavement Outside 498-504 Fulham Road, London, SW6 5NH
  3. Allowed21 August 20266007449
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  4. Allowed21 August 20266007445
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  5. Allowed4 August 20266004997
    84 North End Road, London, W14 9ES

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.