Basement And Ground Floor, 20 New Row, City of Westminster, London, WC2N 4LA

Planning appeal 3360368 at Basement And Ground Floor, 20 New Row, City of Westminster, London, WC2N 4LA (City of Westminster Council) was dismissed on 18 July 2025 by Inspector Wilson S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

A Board frame positioned in front of retail store 178cm away from front window. Measurements - W67cm x D48cm x H88cm (straight) or H90cm (angle). Materials used - steel frame powder coated RAL7024, aluminium faceplate powder coated RAL7024, leather straps fitted with anti-tamper stainless fixing

Authority: City of Westminster Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wilson S
Postcode: WC2N 4LA

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety
The effect of the proposal on visual amenity with particular regard to whether the advertisement would preserve or enhance the character or appearance of the Covent Garden Conservation Area

What decided it

The proposed advertisement would create an obstacle in the footway that restricts accessibility and safe passage for all users, particularly vulnerable users, contrary to the requirement for high quality public space that is easy, suitable and safe to walk through.

What the Inspector cited

Development plan policies: Policy 25Policy 39Policy 43
National Planning Policy Framework: Paragraph 115

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.

Appeals plan, £15 a month

With an account

What an account adds to this decision

At least 809 other decided appeals within two kilometres of this site. In the app every dot opens its decision, and its letter wherever one was published, and you can draw your own site to see what has been decided around it.AllowedDismissedSplitThis decision

An appeal decision in the app, with the main issues, policies and judgments cited picked out beside the letter — Every letter, there to read. We pick out the main issues, the policies and the judgments cited, so you can work through the letter faster.

Searching the full text of appeal decision letters in the app — Search inside every letter. By words or by meaning, filtered by authority, outcome, appeal type and procedure, with every locatable decision on the map and the Inspector named on each.

Start your free trial

More decisions in City of Westminster Council

The authority’s record since 2016 · every decision in 2025

Dismissed28 October 20266012339
1 Bear Street, London, WC2H 7DZ
Allowed20 October 20266014974
12 Dryden Street, London, WC2E 9NA
Dismissed20 October 20266013735
Gloucester Place, Opposite No. 16, London, W1U 8HA
Allowed12 October 20266011165
Avon House, 360-366 Oxford Street, London, W1C 1JN
Dismissed12 October 20266010357
Pitch 1696, Wardour Street, London, W1D 6BY

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.