323 Two Mile Hill Road, BRISTOL, BS15 1AP

Replacement of externally illuminated 48-sheet advertisement with digital display

Authority: Bristol City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Boughton A

Main issues, as the Inspector framed them

the effect of the proposed replacement digital display on the character and appearance of the area and the amenity of neighbouring users
the effect of the proposed replacement digital display on pedestrian and highway safety

What decided it

The proposal would cause an unacceptable impact on highway safety and pedestrian safety due to the increased driver distraction from a dynamic display in a location with multiple competing demands on driver attention.

Framework references: 141

Plan policies cited: Policy DM28

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