Costa Coffee, 124-126 New Line, BRADFORD, BD10 0BX

for a single LED illuminated advertisement in portrait format, measuring 2800mm high by 1920mm wide and comprising a pressed metal frame and a sealed LED screen

Authority: City of Bradford Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

The effect of the advertisement upon the character and appearance of the area

What decided it

The digital display, by its height on the building and its coloured and changing images, would represent a dominating and over-prominent focal point introducing an over-assertive, obtrusive display that would harm visual amenities and conflict with design policies and the NPPF.

Framework references: 41

Plan policies cited: DS1, DS3

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