Planning appeal decision
Land O/S Waitrose, 105 High Street , Esher, Surrey, KT10 9QE
Planning appeal 3363207 at Land O/S Waitrose, 105 High Street , Esher, Surrey, KT10 9QE (Elmbridge Borough Council) was dismissed on 19 June 2025 by Inspector Pipe C, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on the amenity of the area.
1 x internally illuminated digital freestanding display
- Authority
- Elmbridge Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Pipe C
- Postcode
- KT10 9QE
Main issues, as the Inspector framed them
- the effect of the advertisement on the amenity of the area
What decided it
The location, scale, illumination and changing digital images of the proposed display would be incongruous and dominant within the conservation area setting, harming amenity and the character of the area.
What the Inspector cited
- Development plan policies
- Policy DM15
- National Planning Policy Framework
- Paragraph 212
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Elmbridge Borough Council
The authority’s record since 2016 · every decision in 2025
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- Dismissed16 October 20266008598Pavement Outside Tesco Ltd, 108 – 118 Walton Road, East Molesey, KT8 0HP
- Allowed31 July 20263376790195 Hurst Road, West Molesey, KT8 1SE
- Dismissed23 July 20266008608Footpath Outside 26 High Street, Esher, KT10 9RT
- Allowed4 March 20263376757Petrol Filling Station, 122 Portsmouth Road, Thames Ditton, Surrey, KT7 0XF
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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