Clayton Square Shopping Centre, Elliot Street Entrance Great Charlotte Street, Liverpool, L1 1QR

Replacement of existing Clayton Square Advertising Sign with an LED Full Motion Digital Advertisement Display

Authority: Liverpool City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Nutman E

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The LED display would overwhelm the architecturally interesting composition of the arch and contrast starkly with the modest, static, non-illuminated signage characteristic of the surrounding area, causing unacceptable harm to visual amenity.

Framework references: 141

Plan policies cited: Policy UD9

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