Highways Land Opposite Lion Shopping Park, Oriental Road, Woking, Surrey, GU22 8BD

The panels include 75” digital LCD screens. The advertising changes every 10 seconds with static images in sequence. The panels are programmed to ensure they do not exceed 300cd.sq.m at night. The panels do not operate between 12pm and 5am. All panels have a built-in sensor control system allowing the units to adjust to the ambient light levels

Authority: Woking Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Vo K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposal would introduce a discordant, highly conspicuous illuminated structure that would unacceptably detract from the visual amenity and residential character of the area, contrary to the Town and Country Planning (Control of Advertisements) Regulations 2007.

Plan policies cited: Policy CS21, Policy CS24, Policy DM18

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.