Land adjacent to Coroners Court, Station Approach, Woking, Surrey, GU22 7AP

The panels include 75” digital LCD screens. The advertising changes every 10 seconds with static images in sequence. The panels are programmed to ensure they do not exceed 300cd.sq.m at night. The panels do not operate between 12pm and 5am. All panels have a built-in sensor control system allowing the units to adjust to the ambient light levels

Authority: Woking Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Vo K

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The proposed advertisement would be harmful to the visual amenity of the area by introducing a dominant, discordant and visually striking feature into an otherwise uncluttered civic setting, contrary to the regulations and local plan policies.

Plan policies cited: Policy CS21, Policy CS24, Policy DM18

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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